Career advice
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What is a Product Manager?
Google’s AI overview describes a digital product manager as: “responsible for the entire lifecycle of a digital product, from initial concept to market launch and beyond. They act as a bridge between business needs, user expectations, and technical execution, ensuring the product aligns with overall business goals and delivers value to users.” Okay, but what does…
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Six reasons why marketers make good Product Managers
I made the switch to Product Management in my early thirties, having worked in marketing for nearly 10 years. It was a daunting choice, especially since I lacked the detailed technical knowledge that so many PMs had from their backgrounds in software engineering. But now I’ve been in the role for some time, I’m more…